Prospect.

 

Our Expertise.

 

 

ResearchCreative StrategyEducation SectorProfessional Services Sector

 


 

Intelligent Research.

The acclaimed reputation of Prospect is built around rigorous, robust and accurate research, ranging from depth interviews, forums and focus groups through to desk-based studies and online surveys. From the very outset, our approach is based around a deep understanding of client needs, considered attention to the project methodology and an absolute dedication to quality.

From the initial recruitment and screening criteria through to the reporting and presentation framework and style, we appreciate that outcomes can only be achieved through absolute professionalism. We work closely with our clients, keeping them informed at all stages. We respect that the right solutions need to be secured at an affordable price.

To ensure confidentiality and consistency, all of our core services are managed in-house. And to help ensure that the answers do not simply reside in a report, we are committed to assisting with implementation through workshops, presentations, round tables and reviews. For intelligent research, you have come to the right place.

 

 


 

CAMPUS, PROGRAMME AND DEMAND FEASIBILITY RESEARCH IN THE FOLLOWING COUNTRIES:

Brazil

Canada

China

Hong Kong

India

Indonesia

Malaysia

Philippines

Singapore

South Africa

Vietnam

 

MARKET TESTING OF PROPOSED PROGRAMMES IN THE FOLLOWING DISCIPLINES:

Business and Commerce

Education

Health

IT

Law

Pharmacy

Philosophy and Ethics

Veterinary Sciences

CONSULTANCIES

Campus mergers

Campus property acquisition

Converged delivery models

Domestic and international marketing department reviews

Employment and employability

Future postgraduate programme demand

Pathway options

Price points and elasticity

Student retention 

 


 

Creative Strategy.

Every project needs outcomes. Prospect offers a wide range of marketing, planning and communications services ranging from brand executions to online and offline media plans. All of these services are based around a thorough understanding of different target audience values, needs and expectations. They also take into consideration different cultural nuances, social conditions and locations; competitive market conditions; corporate and commercial imperatives; and, the articulation and delivery of the core proposition.

We are renowned for developing services that are pioneering, innovative and creative. Countless projects have been the first in the field and therefore, we have had to successfully devise a totally new direction and approach without the benefit of hindsight. For professional, dynamic and considered outcomes, you have come to the right place.

 


 

Pioneering the Education Sector.

There are few more dynamic and demanding industries than the world of education. This continually fluid industry is now one of the world’s leading service exports and is sought after across every society around the world. The experience, knowledge and track record of Prospect in the domestic and international space is without equal.

We are a global pioneer. Our Principal, Rob Lawrence, enjoys an international reputation as an education researcher and strategist. Our team have worked on countless campus and programme feasibility studies in over 30 countries, measured future patterns of demand, tested price points and elasticity, tracked the purchase decisions of school-leavers through to researchers, tested new modes of delivery and informed the development of countless national, regional and institutional brand strategies.

So many new initiatives around the world have our hallmark upon them. For people who know and understand every aspect of education, you have come to the right place.

 


 

The Professional Services Sector.

All of the skills, competencies and experiences which Prospect has honed through education are transportable to the professional services space. The same levels of understanding about different target audience values and needs, the same requirement for informed market intelligence and the same desire to inspire through creativity and innovation, make Prospect a recognised leader in this space.

From advertising and brand campaign testing through to satisfaction and service audits, our expertise has been accessed by organisations ranging from small community groups to multinational employers. And every one of these organisations has enjoyed our same commitment to rigorous and robust research methodologies, dedicated client service, informed creative solutions and support which extends far beyond the presentation of the report.

For absolute competence in the professional service space, you have come to the right place.