Case Studies.



Many of the projects which we have worked upon are commercial-in-confidence. However, the results of various projects have been presented in the public domain, both electronically and through various client presentations, including recent examples of the following:



Universita Cattolica del Sacro Cuore
Education brand strategies for domestic and international markets; independent marketing strategies for the Milan, Piacenza and Rome campuses; creative direction for the development of various communications materials; major project into the launch of degrees offered through the Rome Medical School.

Market testing of the Future Unlimited advertising campaign to brand Australia as an international education destination; research to assist with the development of the new website; research to develop a corporate sponsorship initiative for the Win your Future Unlimited competition.

Universities Australia
National and international research to inform the marketing and communications strategy for the promotion of a new Federal Government mobility initiative for Australian university students.

Group of Eight
National and international market testing to identify ways to attract international research students to Australia.

Perth Education City
Brand health monitor.

Australian National University
National research study to inform the flexible double and vertical degrees initiative.

Australian Catholic University
National tracing study over two years across Years 10 to 12 students, to determine their needs, expectations, selection criteria and priorities following completion of secondary education, with the results segmented by profile of school and location.

Research to determine how to improve university participation rates of Indigenous Year 11 and 12 students.

National research study conducted in conjunction with Hobsons, to determine the best model for an online apprentice training package and tool.

AHISA (Australian Heads of Independent Schools Association)
National study to determine the sustainability of Boarding within Schools.

University of Auckland
Benchmark research to identify the types of strategies which around the world are developing to support PhD scholars; plus research among PhD students around NZ into how the PhD experience can be improved.

RMIT University
Vietnam: Research to inform a marketing and communications strategy designed to grow the University’s market share in Ho Chi Minh and Hanoi.

Sydney Institute
A comprehensive examination of the types of support services which students at one of Australia’s largest TAFE Institute’s require, across multiple audience categories.

A time-series suite of studies to examine changes on international student buyer behaviour.

Following a series of studies to inform programme and price initiatives, to provide the information and knowledge framework for a global agents’ forum hosted in Malaysia.

An evaluation of marketing communications materials and concepts, to determine target audience responses, attitudes and perceptions; prior to the materials being produced.