Prospect Research and Marketing

 

2017 Case Studies.

 

 

Results

Many of the projects which we have worked upon are commercial-in-confidence. However, the results of various projects have been presented in the public domain, both electronically and through various client presentations, including recent examples of the following:

 


 

University of South Australia:

Extensive field research across six countries to identify the future demand patterns for online education. This research involved interviews with several hundred industry experts, entrepreneurs, investors, sponsors and key thought leaders.

 

Massey University:

Depth consultancy to create a future international marketing and recruitment framework across the University’s three campuses.

 

Study Perth:

Production of major strategic initiatives to support Study Perth’s efforts in positioning Perth as a study destination.  This involved investigative research and reporting around such fields as digital media patronage, employability initiatives and best practice alumni relations.

 

Charles Darwin University:

Series of international strategies to grow the University’s international position in both Higher Education and VET, together with support initiatives to enable further growth across the wide network of campuses.

 

Scope Global:
Marketing and positioning paper to expand the range of mobility options, including sponsorship markets.

 

James Cook University:
Development of a brand palette for each of the University’s campuses (Townsville, Cairns, Singapore and Brisbane), together with an integrated brand map for international development for the entire University.

 

University of Sydney:
Deep analysis of Vietnam to identify the future of research needs across a wide range of different disciplines.

 

Many of the projects which we have worked upon are commercial-in-confidence. However, the results of various projects have been presented in the public domain, both electronically and through various client presentations, including recent examples of the following:

 


 

Study Adelaide:

Comprehensive brand health monitor testing across twelve cities in China, India, Malaysia, Vietnam and Sri Lanka; together with stakeholder interviews across these markets, plus Hong Kong and Australia. A highly precise screening criteria meant that the final sample of 1,135 required applied screening of 81,000 potential respondents. Over 100 people were engaged in this project.

 

Trade and Industry Queensland:

Facilitation of the Queensland Government international education roll-out strategy, involving seven major events throughout Queensland and accompanying strategy recommendations.

 

Australia Indonesia Centre:

Mid-term performance review of the AIC, as part of the DET, DFAT and university funding agreement. This involved extensive partner engagement in both Australia and Indonesia, plus over 120 stakeholder interviews.

 

Education New Zealand:

Comprehensive audit of schools from other countries which have some form of presence in China.

 

Monash University:

Comprehensive domestic and international testing of the Question the Answers campaign, involving several hundred field research participants, including Year 9 to 12 students, university students, teachers, parents, employers and opinion leaders.

 

IEAA:

Substantial research study across 38 locations and involving many hundreds of community research participants to assess the impact of international education across the wider community. This report was based around different population centres, demographics and employer categories.

 

University of Leicester:

Comprehensive international strategy, based upon extensive internal and external stakeholder engagement, plus field research with prospective and actual international students.