Prospect Research and Marketing

 

2017 Case Studies.

 

 

Results

Intelligent Research.

The acclaimed reputation of Prospect is built around rigorous, robust and accurate research, ranging from depth interviews, forums and focus groups through to desk-based studies and online surveys. From the very outset, our approach is based around a deep understanding of client needs, considered attention to the project methodology and an absolute dedication to quality.

From the initial recruitment and screening criteria through to the reporting and presentation framework and style, we appreciate that outcomes can only be achieved through absolute professionalism. We work closely with our clients, keeping them informed at all stages. We respect that the right solutions need to be secured at an affordable price.

To ensure confidentiality and consistency, all of our core services are managed in-house. And to help ensure that the answers do not simply reside in a report, we are committed to assisting with implementation through workshops, presentations, round tables and reviews. For intelligent research, you have come to the right place.

 

 


 

CAMPUS, PROGRAMME AND DEMAND FEASIBILITY RESEARCH IN THE FOLLOWING COUNTRIES:

Brazil

Canada

China

Hong Kong

India

Indonesia

Italy

Malaysia

Philippines

Singapore

Sri Lanka

South Africa

Thailand

UAE

UK

Vietnam

 

MARKET TESTING OF PROPOSED PROGRAMMES IN THE FOLLOWING DISCIPLINES:

Agriculture

Architecture

Aviation

Business and Commerce

Creative Arts and Industries

Education

Engineering

Enterprise

Health

IT

Law

Pharmacy

Philosophy and Ethics

Smart Cities

Tourism and Events

Veterinary Sciences

CONSULTANCIES

Accomodation

Alumni best practice

Articulation programmes

Campaign testing

Campus mergers

Campus property acquisition

Converged delivery models

Domestic and international marketing department reviews

Due diligence

Employment and employability

Enterprise and start-ups

Forecasting future demand

Future postgraduate programme demand

Mobility schemes

Online studies

Pathway options

Price points and elasticity

Student retention

 


 

On-time performance.

Every one of our projects is different. And many are a first of their kind. To ensure success each project is thoroughly scoped with insights secured through multiple sources and alternative formats.

Rob’s global reach of opinion sources is unparalleled. Rob knows precisely how to secure and validate the appropriate information. His ability to navigate through complexity, to identify every nugget, of intelligence is unique.

Every project is conducted by Rob Lawrence. And because we limit the number of projects to three at any one time, every project is delivered on time.

Rob is a renowned and trusted independent and impartial source of knowledge. Rob’s reporting is honest and transparent. Rob’s integrity and ability to provide the solutions and outcomes needed, is a hallmark which instils complete trust and confidence.

 


 

Pioneering the Education Sector.

There are few more dynamic and demanding industries than the world of education. This continually fluid industry is now one of the world’s leading service exports and is sought after across every society around the world. The experience, knowledge and track record of Prospect in the domestic and international space is without equal.

We are a global pioneer. Our Principal, Rob Lawrence, enjoys an international reputation as an education researcher and strategist. Our team have worked on countless campus and programme feasibility studies in over 30 countries, measured future patterns of demand, tested price points and elasticity, tracked the purchase decisions of school-leavers through to researchers, tested new modes of delivery and informed the development of countless national, regional and institutional brand strategies.

So many new initiatives around the world have our hallmark upon them. For people who know and understand every aspect of education, you have come to the right place.

 


 

The Professional Services Sector.

All of the skills, competencies and experiences which Prospect has honed through education are transportable to the professional services space. The same levels of understanding about different target audience values and needs, the same requirement for informed market intelligence and the same desire to inspire through creativity and innovation, make Prospect a recognised leader in this space.

From advertising and brand campaign testing through to satisfaction and service audits, our expertise has been accessed by organisations ranging from small community groups to multinational employers. And every one of these organisations has enjoyed our same commitment to rigorous and robust research methodologies, dedicated client service, informed creative solutions and support which extends far beyond the presentation of the report.

For absolute competence in the professional service space, you have come to the right place.